If you’re like me, the typhoon of social media always comes with at least 20 different browser or app siblings. On your table, a diary, one or two yellow tone notes, and a large number of computer placed sticky notes.
For the average manager, this is just chaos. For bloggers, this shows that the delivery schedule will be.
My confused system is changing radically; I understand the organization or structure of the users, yes, blog management couldn’t be more important. Without weekly planning, writing and content planning systems, you can find direction in many future meetings, unpublished blog posts and, of course, in employees.
So, what is this unique calendar?
An editorial calendar is a simple and functional visual representational workflow setup that allows a group of content producers to plan their work either daily or, weekly, and into monthly sections. With delivery calendars, you can track content types, advertising channels, authors, and most importantly publication dates.
There is no complete delivery calendar. It all depends on the needs of your team. You should always ask a series of questions to determine what your editorial calendar should look like. These include:
How often do you publish content? Do you make things possible every day? Weekly? Maybe several times a day? The best way to check your delivery calendar is to find out how often you publish.
Do you read more than one type of content? If you upload many videos the YouTube platform as you publish on your owncompany blog, your delivery calendar should be separate.
How many people use this delivery calendar? Using the best delivery calendar, many people can chat, collaborate, and provide real-time feedback on activities directly on the calendar.
What are the different stages of content before it is published? How complex is the content chain? Is the review or approval process critical for all content? Make sure your calendar separates two similar activities that are in different stages of creation.
In what format did you specify this calendar? You want to choose the system that best fits your team’s goals and workflow. The most common format is explained in the next section.
Choosing Your Content Calendar
These tools are the perfect editorial calendar, but some formats are better than others for reaching your team’s goals. Once you’ve chosen the format, you’ll also need to decide how to implement it: select the tool or platform with the features or interface your business needs most.
There are several ways to format your editorial calendar:
1. A traditional calendar or calendar application
Whether you meet the deadline for a large paper calendar on your desktop or use a program like Google Calendar, this is one of the easiest ways to find out what happens when.
The disadvantages, however, are that project and content management is not limited to release dates and that calendars are not always effective enough.
Spreadsheets have always been a favorite for content management. This is very interesting because it gathers all the necessary data points somewhere and organizes them neatly into rows and columns. With Microsoft Excel and Google Sheets, spreadsheets are easy to access and do not have a high learning curve.
One of the benefits of using spreadsheets is that they can be easily combined with calendar applications and content management tools. When you import a CSV file, you can submit information about existing businesses to different locations.
3. Kanban cards or other project management tools
Kanban is a visual project management system where cards are moved through different project phases. This is popular with editorial managers because it can easily see editorial workflows regardless of the quality assurance process or the number of hands touching an article before it was published.
4. Content calendar application (and management)
To go further in the concept of calendar, there are applications and software platforms specifically designed for content management. They include the agenda and project management aspects needed to complete the work, as well as other useful resources for a large number of content marketing teams. Examples of such platforms are CoSchedule, Contently, and Loomly.